Where to Buy the Best Harry Potter Souvenirs While in the Wizarding World
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One of the best things about visiting the Wizarding World in Universal Orlando is getting to shop for Harry Potter souvenirs! We are definitely a family of Potterheads, so it really is the perfect time to do what Harry Potter and his friends did in the books and movies – stock up on our favourite magical trinkets!
We have put together a guide on the best Harry Potter souvenirs to purchase, as well as where to find them. And whether you are looking for a sweet treat, a school robe, or it’s something from the Dark Arts you fancy, you definitely won’t be disappointed with the many options!
Should You Purchase Any Harry Potter Souvenirs Before You Go?
Yes! If you are anything like us, we do not have an unlimited budget. So while there are some items that we know the parks carry that you just can’t find anywhere else, we do our best to buy easily found items to pack in our park bag before we go.
Good Things to Purchase Online
Items like t-shirts or funky socks can easily be purchased from a variety of sources (Amazon, Walmart, Spencer’s). And although they do sell these items inside the parks, getting them before you go will save you a ton of money.
Items like Harry Potter-themed jewellery are also great to order ahead of your trip. And although you may find a few pieces in the parks (like Hermione’s Time Turner), we did not see very many options.
I don’t know about you, but I love Pandora charms! Miss Somersault, Miss Sunshine and I all have charm bracelets that we enjoy adding to when we travel. And the reason I mention this here is that Miss Somersault actually has a Harry Potter Pandora charm bracelet!
Not only does she have several of the characters and other interesting trinkets, but the bracelet itself has a Snitch as the clasp! It’s pretty cool! Amazon actually has quite a few of the charms too!
Of course, if you are anything like my kids, you may want to arrive at the parks fully decked out in wizarding attire and ready to play the part of a Hogwarts student. These of course are items that can be found in the parks, but will definitely cost more.
Wands are also available for purchase from places like Amazon, but this is one instance where I would recommend waiting until you arrive. The experience of having the wand choose you is just too magical to pass up!
Of course, you also have the option of shopping at Universal’s online shop. Here you can purchase official Harry Potter souvenirs before you get to the parks! You won’t save any money buying online, however. And shipping does come at a cost.
What Are the Best Souvenirs to Buy in the Wizarding World of Harry Potter?
Here are our 5 picks for the best Harry Potter souvenirs, that you can purchase while visiting the Wizarding World. And since I must not tell lies, I will mention that we have purchased most of these items during one visit or another! We tend to go a little crazy in the gift shops, especially Mr. Bump, who is a gift shop addict!
As a Harry Potter fan, a wand is one item that you don’t want to pass up, especially if you have kids! With several wands available, you can go with a replica of your favourite character’s wand, or choose an Unclaimed wand that aligns with your birth month.
Our only recommendation is to spend the extra money and go with an interactive wand. These wands come with a map and instructions showing the location of interactive displays, which spells need to be cast, and the wrist motions needed to activate them.
Not only does an interactive wand bring the magic of the books and movies to life, but it will also keep kids entertained for hours! And across multiple trips, if you decide to return!
A regular wand, although nice to look at, has no ‘magical ability’ and will cost about $55. An interactive wand, that allows you to ‘cast spells’ in various places throughout the parks, will cost about $63. With such a small price difference, the choice seems rather obvious!
2. Robes and House Colours
Robes are one of the few items on this list, that we have yet to purchase for our kids (not that they haven’t asked)! And they are actually on our ‘buy’ list for our next visit.
If your witch or wizard insists on purchasing their school robes, just keep in mind that the hot Florida sun may make wearing them a little uncomfortable. Wear them first thing in the morning and later in the evening.
Pro Tip: Did you know that there is a secret pocket in authentic Wizarding World robes just for carrying your wand?
Most shops will carry merchandise to show off your house colours. Hats, socks, pins, sweaters, and shirts are some popular choices. Miss Somersault chose a Hufflepuff scarf, which she draped over her shoulders for the day.
The scarf was definitely a smart choice, as she has worn it outside the Wizarding World as well. It actually works quite well during our Canadian winters!
3. Wizarding Candy and Confections
This is one of the Harry Potter Souvenirs that we never miss purchasing! Since the kids are reading the books, and have memorized all the movies, they are curious to try some Wizarding treats!
We have tried several of the treats, including the Chocolate Frogs, Bertie Botts Every Flavoured Beans, Felix Felicis, and Pumpkin Pasties. Not to mention the Pumpkin Juice and the Butterbeer!
With several shops to choose from, there is bound to be a treat that you come across, that you can’t resist trying! But just a word of advice, don’t leave the Wizarding World without sampling the Butterbeer at least once! It’s to die for!
4. Wizarding Trinkets
There are a ton of different bits and bobs for doing your wizardry, that you can find in the shops throughout the Wizarding World. If you look closely, you may even find some unexpected treasures!
Our kids always head for the magnets and pins, which they collect. I have a weakness for Christmas ornaments, and Hubby has more of an eclectic taste in his search for the perfect Harry Potter souvenirs.
Some of our favourite finds have been a Howler that you can actually record your own message, a Hogwarts train ticket, a Deathly Hallows key ring, and a Time-Turner in a display case.
Take your time when browsing the shops! There are so many unique things to see. We bet that you will have a tough time deciding which trinket you will take home!
5. Wizard Currency
This is the second item on this list, that we have yet to purchase. If you head into Gringotts Money Exchange, not only can you chat with the goblin, but you can exchange US dollars for Galleons.
The Galleons can be spent in both Diagon Alley and Hogsmeade shops or saved as souvenirs.
And since we are talking about coins… if you are a collector of pressed pennies, you are FINALLY able to find some Harry Potter pennies! Universal introduced these coins at the end of 2020.
Although not located in the Wizarding World, you can find 3 machines in the gift shops at the park entrances. Each machine has 8 different patterns to choose from. The kids can’t wait to add these to their collection, as the machines were not there during our last visit!
Where Can I Buy Harry Potter Souvenirs at Universal Orlando?
There are plenty of places where you can pick up Harry Potter souvenirs at Universal Orlando. Some shops in the Wizarding World are pretty specialized (like Gringotts for currency). Others, however, carry a wider range of trinkets (like Filch’s Emporium).
And don’t forget, you can also purchase Harry Potter souvenirs outside the Wizarding World! There are several carts and souvenir shops near the entrance to both parks, that also carry Harry Potter gear.
You won’t find all the same items or selections, as in the Wizarding World, but chances are, it also won’t be as busy.
Where to Purchase Souvenirs in Diagon Alley
Below, we have listed all the shops where you can find some awesome Harry Potter souvenirs in Diagon Alley.
A wizarding travel agency, here you can buy plenty of travel-themed souvenirs, including luggage tags, magnets, shirts, and keychains, all with the Globus Mundi logo.
There’s also a wide variety of Hogwarts Express merchandise, featuring the logo for Platform 9 & 3/4.
Gringotts Money Exchange
Gringotts Money Exchange is a unique shop where you can trade your US currency ($10 or $20 denominations) for Gringotts banknotes. You can then use the wizarding currency to purchase items in both Diagon Alley and Hogsmeade.
Of course, you always have the option to trade any unused wizarding money back in for American dollars or keep the currency as a souvenir.
Madam Malkin’s Robes for All Occasions
Here you will find a wide variety of wizarding apparel. Not only can you purchase robes, but also Hogwarts uniforms, scarves, sweaters, hats, and jewelry. You can also purchase awesome replicas of famous outfits from the movies, like Hermione’s Yule Ball gown and Dumbledore’s robes.
The Magical Menagerie carries a huge variety of wizarding plush toys. Here, you can find ferrets and pygmy puffs, or even more recognizable creatures like Hedwig, Crookshanks and Scabbers.
Be sure to say hello to the snake in the window. But just a heads-up, he only speaks Parseltongue!
Ollivanders Wand Shop
Ollivanders, of course, is where you go to purchase your wand. If you are lucky enough, you may get chosen to take part in an interactive Wand Ceremony. Here, a wand will choose its wizard right before your eyes!
You can purchase all types of wands at Ollivanders. They have the best selection of character and unclaimed wands, as well as collector editions and wand sets. There ain’t no place better!
📷 Need some magical Harry Potter captions and #hashtags for your Instagram posts? We have you covered here.
Quality Quidditch Supplies
Quality Quidditch Supplies carries Quidditch brooms, Golden Snitches, Bludgers, Bludger bats, Quaffles, and a variety of Quidditch-related clothing.
Of course, if you have a favourite Quidditch team, like Ireland or Bulgaria, you can show your team spirit with apparel, hats, pennants, and accessories.
Scribbulus is an awesome wizarding stationery store. Here, you can pick up writing supplies like inkwells, feather quills, and parchment paper.
It is also a great place to find merchandise themed around the four Hogwarts houses: Gryffindor, Hufflepuff, Slytherin, and Ravenclaw.
We had no idea that you could create our own moving photographs while in the Wizarding World! At Shutterbutton’s you can do just that! You will be guided through 12 scenes, each taken from an iconic Hogsmeade or Diagon Alley location.
These will then be made into a DVD photo album, that is presented in a collectible Shutterbutton’s tin. Definitely, a unique Harry Potter souvenir that you won’t find anywhere else!
Sugarplum’s Sweet Shop
Sugarplum’s Sweet Shop not only carries popular wizarding sweets and confections from the movies, but you will also find a great selection of themed merchandise and apparel.
It is here, you will find all the favourites – Bertie Bott’s Every-Flavour Beans, Fizzing Whizzbees, Chocolate Frogs, Cauldron Cakes, and of course, Butterbeer fudge.
Wands by Gregorovitch
Wands by Gregorovitch carries a much smaller selection of wands, but you will definitely be able to avoid the crowds often found at Ollivanders. Don’t worry, you will still find a pretty good selection of replica character wands and interactive wands in this shop.
Weasleys’ Wizard Wheezes
Weasleys’ Wizard Wheezes is a novelty joke shop, and one of the most popular stores in Diagon Alley. This shop is filled with a ton of tricks and toys, including Love Potions, U-No-Poo pills, Skiving Snackboxes, Puking Pastilles, and Extendable Ears.
Look up, and you will see Professor Umbridge riding a unicycle on a tightrope! Listen carefully, and you will hear her shouting, “I will have order!”
Wiseacre’s Wizarding Equipment
Wiseacre’s Wizarding Equipment is where you will find different wizarding supplies and collectibles. Everything from crystal balls and moon charts, to a ton of Hogwarts house apparel, can be found in this shop.
Where to Purchase Souvenirs in Knockturn Alley
Borgin and Burkes
If it’s the Dark Arts you fancy, Borgin and Burkes carry more sinister pieces. Death Eater masks, skulls, collectibles, and clothing can all be found here, along with the infamous Vanishing Cabinet. Don’t forget to listen for the sound of the birds chirping!
And why not give your wand a wave while in Knockturn Alley? If you take out your map, you may see some cool effects under the black lights!
Where to Purchase Souvenirs in Hogsmeade
Below, we have listed all the shops where you can find some awesome Harry Potter souvenirs in Hogsmeade.
Honeydukes sweet shop is our favourite place for buying wizarding sweets and treats! This is where you can purchase treats that were made popular in the books and movies. Chocolate Frogs (with a collectible wizard trading card inside), Acid Pops, Fizzing Whizzbees (chocolate-covered pop-rocks), and Exploding Bonbons can all be found here.
But what we really enjoyed, is that there is also a bakery section offering Pumpkin Pasties, candied apples, a variety of fudge, and Cauldron Cakes. You can also purchase Pumpkin Juice and other bottled drinks here, as well.
The Owl Post
The Owl Post is a stationery shop, carrying quills, ink, seals, and stamps. We purchased one of our favourite souvenirs here – a Howler! You can also find all the best owl-themed souvenirs at this shop.
But what makes the Owl Post extra special, is you can have your letters or postcards stamped with an exclusive Hogsmeade postmark.
Ollivanders Wand Shop
Ollivanders Wand Shop in Hogsmeade is where you will find the interactive wand-choosing ceremony. Here, a witch or wizard is selected to test out wands until they are “chosen” by one.
And just like in the Ollivanders in Diagon Alley, you will find a full selection of both interactive and non-interactive wands, as well as limited edition and wand collections.
Dervish and Banges
Dervish and Banges is where you can purchase everything you need to represent your Hogwarts house. You will find a pretty decent assortment of wands, robes, scarves, t-shirts, sweatshirts, and ties.
This shop also carries a variety of themed house goods and stationery items, as well as the toy version of the snarling Monster Book of Monsters.
Filch’s Emporium of Confiscated Goods
Located inside Hogwarts castle, we found this store to have the best selection and biggest variety of Harry Potter souvenirs. Themed around Argus Filch, the somewhat odd caretaker at Hogwarts, this one-stop-shop features all the prohibited items he’s collected from Hogwarts students over the years.
You can easily find specialty hats, toys, puppets, various mugs, t-shirts, and unique collectibles in this shop. We purchased Christmas ornaments, stationery, magnets, and a house scarf while in this shop.
And just a heads-up, because this shop acts as the exit for the Harry Potter and the Forbidden Journey ride, it does get quite busy.
Carts and Kiosks
You will also find several outdoor merchandise kiosks that sell wands, keychains, collectible pins, and lanyards. These are located on the path that leads to Hogwarts castle.
The carts tend to be less crowded than the shops, so it may be a great alternative when buying smaller items.
Tips for Souvenir Shopping at the Wizarding World of Harry Potter at Universal Orlando
1. Purchase Your Wand First
If you are planning to purchase an interactive wand, this should be your first priority when arriving at the Wizarding World. Most Muggles (non-magic folks) will head to the rides first, which means Ollivanders will be less busy first thing in the morning. This also gives you the most time with your wand!
2. Take Advantage of Your Early Park Admission
If you are staying at a Universal Orlando Resort Hotel, use your Early Park Admission to get a jump on the crowds. Some shops may not be open, but you will be able to get on the standby list for Ollivanders.
3. Use the Gift Concierge Service
A second perk to staying at an on-site hotel is being able to use the gift concierge service. You can have your purchases sent back to your hotel, so you don’t have to carry them around all day.
4. Arrange for Pick Up
Even if you are not staying at an on-site hotel, you can still opt to have your merchandise held near the park exit. This way, you still don’t have to carry your purchases around, and all you have to do is pick everything up on your way out of the parks.
5. Save the Sweets for Last
Purchase your take-home sweets and treats right before you leave. No one likes melted chocolate and candy!
6. Shop at Lunch Time
Shop when the Muggles are on the rides, or having their lunch. Because most shops are smaller, they can get really busy fast. Shops are pretty quiet early in the morning or during the lunch hour.
7. Shop at the Kiosks
You can usually avoid the crowds altogether if you get your souvenirs from the kiosks and carts. These are located in Carkitt Market in Diagon Alley, or right outside Hogwarts Castle and Ollivanders in Hogsmeade.
8. Shop Outside the Wizarding World
Harry Potter merchandise can also be found at the main gift shops near each of the park entrances, or in the Universal Studios Store in Universal CityWalk, as well as in every Universal hotel gift shop.
And as we mentioned before, you can also find it before or after your trip on Universal’s online store. However, there are certain, exclusive items that can only be found in the Wizarding World.
Where to Buy the Best Harry Potter Souvenirs While in the Wizarding World – FAQs
Here are just a few more facts about the best places to buy Harry Potter souvenirs while in the Wizarding World.
When it comes to choosing which park is better to shop for Harry Potter souvenirs, we would have to say that Diagon Alley in Islands of Adventure is the clear winner. Not only does this park have more shops and merchandise to choose from, but the park also has the added fun of trading your money for Gringotts bank notes.
We all know that visiting Universal Orlando can be an expensive adventure. A typical family of four looking to experience the best that the Wizarding World has to offer should budget around $750 for two days of Universal Orlando park-to-park tickets.
And although we do not recommend doing it, skipping one ride, the Hogwarts Express, will let you save about $40 per person by getting single park tickets.
Ollivanders of course! Ain’t no place better! How could the best shop in Diagon Alley, or the Wizarding World in general, not be Ollivanders?
How to Get to Harry Potter World & Universal Studios Orlando
🪄 If you are wondering how to start planning your Harry Potter adventure, you can have a look at our Beginners Guide to Universal Studios for inspiration.
If you are coming from a distance, the best way to get to Universal Studios is by flying into Orlando International Airport. From there, you can take a cab, ride-share, or bus to your hotel.
We decided to catch a cab at the airport. It really wasn’t too difficult. They even give you a flat-rate fare to all the park-owned resorts, so at least there were no surprises.
Universal hotels also offer a shuttle to and from the airport, but they are not included in your stay and are actually more expensive than a cab.
If you are staying at a Universal Resort, they offer free transportation between the resorts and the parks. That means no worries about parking or traffic!
Lastly, you could opt to rent a car. If you plan on exploring Orlando outside of the parks, or your hotel is a bit further away, this may be a good option for you.
🚗 Find the best deal on rental cars in Orlando here.
How Many Theme Parks Are There at Universal Orlando?
There are two theme parks located at Universal Orlando: Universal Studios and Universal’s Islands of Adventure. Each park has a dedicated area for the Wizarding World of Harry Potter.
Universal Studios Florida
Universal Studios Florida is where you will find Diagon Alley and Knockturn Alley. If you are entering from the front of the park, walk straight until you hit the mummy attraction.
You will then turn right, and continue straight until you see the Knight Bus. We loved that the area outside of Diagon Alley is themed to feel like London.
One of the things that Muggles may need to learn, is how to access the Wizarding World for the first time. In fact, many visitors to Universal Studios Florida walk right by the entrance to Diagon Alley without even realizing it’s there.
There are no signs that point to the entrance of the Wizarding World. This is because only wizards are meant to know how to get in!
In order to get into the Wizarding World of Harry Potter, you need to go ‘through’ the brick wall, directly to the right of King’s Cross Station. As you approach the wall, you will notice that it is actually a hidden corridor.
The brick wall then ‘magically’ opens up to Diagon Alley.
Universal’s Islands of Adventure
Universal’s Islands of Adventure is where you will find the village of Hogsmeade. This is where you can visit Hogwarts castle, and ride the epic Hagrid’s Magical Motorbike Adventure.
For the fastest entrance to the Wizarding World of Harry Potter, go to the right as soon as you enter the park and take a left once you hit Seuss Landing.
Where to Stay In Universal Orlando
There are many great accommodations located both in and around the parks. But the biggest deciding factor on where to stay will most likely be budget.
The good news is, you can find some great budget-friendly options just outside the parks, making them quite convenient as well.
🛎️ Check the best prices for Universal Orlando accommodations and availability here.
Final Thoughts on Where to Buy the Best Harry Potter Souvenirs While in the Wizarding World
Finding the best keepsakes is definitely a fun part of the experience when visiting the Wizarding World. Whether you prefer treats or trinkets, the Wizarding shops will provide you with seemingly endless options. Hopefully, our guide has given you some great ideas as to where to find your perfect Harry Potter souvenirs.
Pin This Post for Later!
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My 9 y/o appears to be finally joining the Potter heads family. these souvenir pointers are gold!
The butterbeer was amazing! I didn’t know you could actually buy the robes there.
I would love to check this place out!! Thanks for sharing all of this info. The butter beer looks delicious!
I love Harry Potter! I can’t wait to go to Universal this December!
There’s so much fun to be had here! I love fun souvenirs!
I didn’t know about the moving photographs. I will have to do that next time.
What a great list of awesome souvenirs! My kids love Harry Potter so this is a great way to save money and get them something I know they would love!
I’m saving this for when I get to visit Wizarding World! So many things I want to buy.
So many fun things to buy – we got one wand for the 3 kids to share when we went.
Oh my gosh, I love this!!! I now am thinking, when I do make it to the Wizarding World, it might very well be hard to choose what to buy and not pick up everything!!
Oh my gosh I NEED an interactive wand! I love Harry Potter! I need to go here!!
Ill have to look into buying a robe just for the cool wand pocket!
No shortage of options there! Nice that you’ve curated the list for those visiting.
I loved the Harry Potter Butterbeer that we purchased in Wizarding World. Our souvenir mugs sit in the lounge cabinet.
Thank you Amanda!
As before, I find your sight SO informative and thorough! Thank you for doing all the hard work and research for others! Excellent info!
Such great information and pictures!! We went three years ago, but my kids are ALWAYS up for a return trip! My favorite thing was Volcano Bay. And they loved using their wands all over the park!
So many choices! Maybe it’s good that it wasn’t there when I took my boys. Haha!
My girls would be all about these Harry Potter souvenirs. They just love the Wizarding World.
Thanks Sabrina! Feel free to message me if you have any other questions!
I love your suggestions and pictures. My step-daughter loves all things Harry Potter.
How fun! I would have loved some of these items as a kid! I don’t know what I’d do with a wand now, but I still want one!
Based on your last blog. I am just starting to plan my trip now. I will be using your blog as my guide. My son refuses to read it as he wants it all to be a surprise. I would rather not miss a thing so I will be printing this blog and taking it with me. Thanks for sharing.
Everything about this place just looks so magical! It looks like your kids had a blast. Thanks for sharing the items that don’t need to be purchased in the park versus the ones you recommend splurging on. Very helpful!!
Great tips and advice in here, perfect for any Harry Potter lover! I really like the avoiding the kiosks tip.
Great information. I’ve never put much thought into where I purchase souvenirs.
Great post! I would definitely want a wand and a Slytherin robe and scarf. Fantastic tip to purchase some things outside of the park to save money.
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